Privacy Policy

Effective Date: 15 October 2026
Last Updated: 15 October 2026

1. Introduction

Welcome to ALTERRA (“ALTERRA”, “we”, “us”, or “our”).

ALTERRA is a travel and experiences brand offering curated journeys, group trips, adventure travel, destination experiences, accommodation-related services, and other travel services through its website and official communication channels.

This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you visit our website, submit an enquiry, request a quotation, make a booking, subscribe to updates, or contact us through telephone, email, WhatsApp, Instagram, Facebook, or other communication platforms.

Proposed operating entity: Micro Travels Services Private Limited, subject to confirmation of the legal relationship with ALTERRA.

By accessing our website or using our services, you acknowledge that you have read this Privacy Policy. Where consent is legally required, we will seek that consent separately or through an appropriate notice or consent mechanism.

2. Information About the Business

Brand name: ALTERRA
Legal entity: Micro Travels Services Private Limited, subject to confirmation
Corporate Identification Number (CIN): U74140DL2011PTC216753, subject to verification
Website: https://mmicrotravels.com/
Privacy contact email: [Insert official email address]
Contact number: +917827444666 , +917827444999
Registered office: Nagafgarh Delhi

For privacy-related enquiries, please use the contact details published on our official website.

3. Personal Information We Collect

We collect information that is reasonably necessary to respond to enquiries, provide travel services, manage bookings, and operate our business.

3.1 Information You Provide Directly

Depending on how you interact with us, this may include:

• Full name and contact details.
• Mobile number and email address.
• Destination, travel dates, pickup and drop-off locations.
• Number of travellers and accommodation preferences.
• Trip preferences, activity choices, and special travel requests.
• Booking details, booking references, and payment status.
• Messages, feedback, complaints, reviews, and other information you voluntarily provide.
• Information needed to coordinate a booking with a travel partner.

Please do not submit passwords, complete payment-card details, or unnecessary sensitive personal information through ordinary enquiry forms or social media messages.

3.2 Booking and Transaction Information

When you request or purchase a service, we may collect details needed to manage the transaction, including the selected package, dates, number of travellers, amount payable, payment confirmation, refund status, and booking history.

Payment-card or banking information may be processed directly by an authorised payment service provider. The information collected by that provider is subject to its own privacy and security practices.

3.3 Technical and Website Information

When you visit our website, certain information may be collected automatically, depending on the tools and settings in use:

• IP address and approximate location derived from it.
• Browser type, operating system, device type, and language.
• Pages visited, referral URLs, session information, and interactions.
• Cookie identifiers and website performance information.
• Advertising attribution and conversion events, where enabled.

We do not intend to collect precise location information unless a feature or service specifically requires it and the appropriate permissions or legal basis are in place.

3.4 Information From Other Sources

We may receive limited information from advertising platforms, analytics providers, booking partners, accommodation providers, transport operators, or other service providers when necessary to respond to your enquiry or fulfil a booking.

We handle such information according to applicable law and the purposes for which it was provided.

4. Why We Use Your Information

We may process personal information for the following purposes:

1. Enquiry management: Responding to calls, forms, messages, and quotation requests.
2. Trip planning: Preparing itineraries, package details, availability information, and quotations.
3. Booking management: Confirming reservations, collecting necessary details, and coordinating services.
4. Travel operations: Communicating relevant information to accommodation providers, transport operators, activity providers, and other necessary partners.
5. Payments and refunds: Verifying transactions, reconciling payments, and processing eligible refunds.
6. Customer support: Handling feedback, cancellations, complaints, and service-related requests.
7. Website improvement: Understanding website usage, identifying technical issues, and improving usability.
8. Advertising measurement: Measuring campaign performance and understanding how visitors reach our website.
9. Marketing communications: Sending offers, updates, new departures, and promotional content where permitted and subject to applicable consent requirements.
10. Security and compliance: Detecting fraud, protecting our services, maintaining records, and meeting legal obligations.

We do not use personal information for purposes incompatible with the purposes communicated to you, except where permitted by applicable law.

5. Legal Basis and Consent

We process personal information in accordance with applicable data-protection laws.

Depending on the circumstances and the law applicable to the processing, this may include your consent, steps taken at your request before entering into a booking, fulfilment of a contract, compliance with a legal obligation, or another legally permitted basis.

Where consent is required, we aim to explain what information is collected, why it is needed, and how it will be used.

Where consent is the applicable basis, you may withdraw it using the contact or withdrawal mechanism provided to you. Withdrawal does not invalidate processing lawfully completed before withdrawal, and some processing may continue where another lawful basis applies.

6. Cookies and Similar Technologies

Our website may use cookies, pixels, tags, and similar technologies to operate the website, remember preferences, measure traffic, and assess advertising effectiveness.

6.1 Essential Cookies

These may be needed for core website functions, security, navigation, and form or booking functionality.

6.2 Analytics Cookies

Where enabled, analytics technologies may help us understand which pages visitors use, how visitors arrive at our website, and how the website performs.

6.3 Advertising Cookies and Pixels

Where enabled and appropriately configured, advertising technologies may help measure campaign results, attribute enquiries to advertisements, and show relevant advertising.

6.4 Managing Cookies

You may be able to manage cookies through your browser settings and any cookie preference tool available on our website. Blocking certain cookies may affect some features.

Where applicable law requires consent before setting non-essential cookies or similar technologies, we will use an appropriate consent mechanism.

7. Google Ads, Meta Pixel and Advertising

We may use Google Ads conversion measurement, Meta Pixel, or similar advertising tools to understand the effectiveness of our campaigns.

Depending on the configuration of these services, they may process information such as page visits, button interactions, form submissions, referral information, device or browser information, and advertising identifiers.

We aim to configure these tools appropriately and avoid sending unnecessary personal information to advertising platforms.

We do not intentionally send passwords, complete payment-card details, or sensitive personal information through advertising tracking events.

Google and Meta may process information under their respective privacy policies and terms. Please review the relevant provider policies for details of their data practices.

You can manage available advertising preferences through the relevant platforms and your device or browser settings.

8. WhatsApp, Instagram and Social Media

You may contact ALTERRA through WhatsApp, Instagram, Facebook, or other official social media channels.

When you contact us through these channels, we may receive your account name, profile information made available to us, contact details, messages, attachments, and any other information you choose to share.

We may use these details to:

• Answer questions about trips and stays.
• Share itineraries, quotations, and package information.
• Confirm travel dates and availability.
• Coordinate bookings and customer support.
• Send booking-related updates.
• Provide promotional information where permitted.

Each platform operates under its own terms and privacy policy. Information you share on a public post, comment, or public profile may be visible to other people according to that platform’s settings.

Please do not share sensitive personal or financial information through public comments or ordinary social media messages.

You may request that we stop sending promotional messages, subject to applicable law and any essential communications needed for an existing booking.

9. When We Share Information

We do not sell personal information.

We may disclose information to the following categories of recipients when reasonably necessary for the purposes described in this policy:

9.1 Travel and Hospitality Partners

Hotels, homestays, camps, transport operators, guides, activity providers, and other partners may receive information needed to arrange your booking.

9.2 Payment Providers

Payment gateways and financial service providers may process information required to accept, verify, or refund payments.

9.3 Technology and Business Service Providers

Website hosting providers, form services, email providers, customer relationship management tools, analytics providers, and authorised business support providers may process information on our behalf.

9.4 Advertising Platforms

Advertising and analytics platforms may receive information through configured pixels, tags, or conversion events.

9.5 Legal and Regulatory Authorities

We may disclose information when required by law, a valid legal process, a regulatory requirement, or where reasonably necessary to establish, exercise, or defend legal claims.

Where third parties process information on our behalf, we aim to use appropriate contractual, technical, and organisational safeguards.

10. International Data Transfers

Some third-party technology, communication, analytics, or advertising providers may process information in countries outside India.

Where personal information is transferred internationally, we will take the measures required by applicable law, including any applicable restrictions, safeguards, or government requirements.

Please consult the relevant third-party provider’s privacy policy for more information about its processing locations and practices.

11. Data Security

We take reasonable technical and organisational measures designed to protect personal information against unauthorised access, alteration, disclosure, loss, or misuse.

Depending on the systems used, these measures may include access restrictions, secure website connections, account controls, software updates, and appropriate arrangements with service providers.

No online system, electronic transmission,

Suggested text: Visitor comments may be checked through an automated spam detection service.